Case Study: TAM Media Research

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TAM Media Research Private Limited

 

TAM Media Research Private Limited is India’s leading media research agency focussing on measurement of market response / audience perception to various media products and services such as content, advertisements on press, television and radio media.


TAM offered the news broadcasters its services to monitor news content in various channels based on set criteria and provide appropriate information to these channels. The information provided by TAM gives insights and perspectives that would be useful to the news channels in understanding the content differences across channels as well as audience perception of the news content in various market segments.

This is an industry-first service in India

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