ACN ORG-MARG is India's most reputed consulting company in the field of Market Research. The company has nearly 100,000 retail outlets based in over 1500 locations in India where audits are conducted periodically by a field force of over 600 personnel.

Our project is an enterprise application covering their Field Operations. The major functionalities in the application include empanelment of outlets for new and existing audits, allocation of outlets to field personnel, changes in allocation, cancellation and recruitment of outlets, tracking of successful and unsuccessful audits, disbursement of payments/gifts to outlets, tracking of internal communications amongst field personnel, quality management system and a host of MIS reports relating to each of the above areas.

The application has been built on dual platform - client-server for field administration processes and web based for field related processes with a common database for both the platforms.

Built with user-friendly interfaces, the application enables field administration personnel to significantly increase their productivity through a high degree of accuracy as well as speed of conducting their business. The communications tracking module enables field personnel to focus on unresolved issues with automatic reminders on tasks overdue for completion.

Apart from being involved with the project from conceptualization stage, WebEdge has infused many new ideas in their business processes that brings about a "paradigm shift" in the way their field operations have been defined, organized and managed.