Step 2: Identify The Hot Spots That Impact Your Business

Your business issues cover a wide spectrum of your organization's activities. And every area appears to be important. Depending on the exact nature of your business, the priorities will need to be set. To say "Customer Is The King" and hence needs priority in your digital strategy is to oversimplify and perhaps go wrong! Here are some examples:

* In an environment where cost control and quality are paramount, the key participants in your organization's digital initiatives could be your internal employees. Web 2.0 offers a powerful medium for exchange of ideas and information that can transform your business

* If service is the issue and customers are dissatisfied on account of this, one of the first steps is to make it easy for the customer to communicate with your Customer Care team. Web 2.0 enables your Customer Care team to communicate effectively - within the organization as well as with customers.

These and many other examples within your organization, when discussed, would help identify the hotspots that have a major impact on your business.

How you touch these hotspots will determine how your business will get transformed.