| TAM Media Private Limited - Television News Content Track |
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TAM Media Research Private Limited is India’s leading media research agency
focussing on measurement of market response / audience perception to various media products
and services such as content, advertisements on press, television and radio media.
TAM has offered the news broadcasters its services to monitor news
content in various channels based on set criteria and provide appropriate information to these channels.
The information provided by TAM would give insights and perspectives that would be useful to the news channels
in understanding the content differences across channels as well as audience perception of
the news content in various market segments.
This is an industry-first service in India
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| Technology Competencies
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| Operating Systems |
| Microsoft Windows - all releases, 98 to XP, Pocket PC 2003 |
| Databases |
| MS-SQL Server, Oracle |
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| Visual Basic, ASP, VB.NET, ASP.NET, Farpoint Spread |
| Reporting Tools |
| Crystal Reports |
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| Erwin, ER Studio, Corporate Modeler |
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| WinRunner, LoadRunner, Test Director
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| Project Management Tools |
| MS Project |
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